Do More Good joins forces with Nonprofit Hub

The West Michigan-based Do More Good organization will be able to … well, do more good with Nonprofit Hub at its side.

The two organizations that each exist to educate nonprofits have merged as of Jan. 1.

Both brands will remain active with Do More Good serving as the parent brand for Nonprofit Hub content and events. Together, the two brands will serve an audience of more than 40,000 nonprofits throughout the United States.

Educating nonprofits

Do More Good is a national platform designed to educate nonprofit organizations on the power of branding, marketing, and communications to capture, retain, and grow support for their mission. Do More Good publishes content, holds workshops, and has developed a flagship national conference for nonprofits that is held in Grand Rapids each October.

Nonprofit Hub was founded in 2014 as an online educational community dedicated to giving nonprofits the resources they need to better their organizations and communities. 

“Do More Good was formed to help nonprofits move from good to growth through providing content, ideas, training, and access to world-class thought leadership,” says Bill McKendry, founder and board president of Do More Good. “Nonprofit Hub has been on the same mission and has been providing a larger variety of materials and content … and they also have an even larger and more established audience. Needless to say, together, we’re simply a greater force for good.”

Originally, Do More Good relied on McKendry’s expertise but has now grown to feature content from world-renowned thought leaders and experts in marketing, communications, fundraising, and nonprofit leadership.

Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation and inducted into AAF’s Hall of Achievement, McKendry has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.

‘The link’

Nonprofit Hub is the “toolbox” of the nonprofit industry, helping nonprofits hone their craft and learn from leaders in the field. Through online resources such as webinars, blogs, and courses, Nonprofit Hub has provided nonprofit education across the world.

“A lot of our job is finding the mechanisms and the scheduling to get other people’s wisdom to nonprofits,” Do More Good Executive Director Katie Appold says. “We’re the link.”

Appold, who has led Do More Good since its incorporation in early 2019 will continue to serve as the executive director, overseeing both brands and respective teams from Do More Good headquarters in West Michigan.

“It’s a tough time right now, but we have more active generations, more opportunities to serve, and more active causes than ever before,” she says. “It’s the perfect time for us to be able to help nonprofits do more good.”

National conferences

Nonprofit Hub hosts an annual conference called Cause Camp each spring in Lincoln, Neb. Building off their momentum, Do More Good will rebrand their fall conference to use the same name to create Cause Camp | Fall from Grand Rapids, Mich.

“The combination of our resources, talent, content, networks, and hearts under the leadership of Executive Director Katie Appold is simply … a really good thing,” McKendry says. “Good for our goals to reach more. Good for nonprofits who desire to have a greater impact. And good for the causes, people, and things that need greater support.”