Partner With Us

Connect with the Communities Defining West Michigan’s Lakeshore

The Lakeshore West Michigan is the trusted digital publication covering the dynamic communities, businesses, and people of Allegan, Ottawa, and Muskegon counties. We cover the people and organizations making good things happen, telling the stories of entrepreneurship, creative culture, and community development that help our region thrive. From celebrating the Lakeshore Innovator of the Year to highlighting housing and redevelopment initiatives, we are focused on positive momentum.

Our readers are the residents, business owners, and leaders who are deeply invested in the unique character and sustainable future of our coastal towns. A partnership with The Lakeshore WM aligns your brand with the pride and passion that defines West Michigan.

Why Partner with The Lakeshore

• A Trusted Platform
  From Holland to Spring Lake to Muskegon, we provide a unified voice for the region, telling the authentic stories that reflect the beauty, ingenuity, and collaborative spirit of our Lakeshore communities.

• Authority in the Region
  We are the definitive voice for the economic and cultural life of the Lakeshore communities across Allegan, Ottawa, and Muskegon counties. Our coverage of key sectors, from manufacturing innovation to tourism, makes us an essential read for regional leaders.

• A Curated Audience
  Our stories travel and our open rates set the curve, offering a focused, uncluttered space to capture the attention of West Michigan’s key influencers and decision-makers.
  

Let’s Build Something Together

Ready to learn more? Request a copy of our media kit or ask a question. Our team is eager to learn about your goals and design a partnership that delivers results.

• Our opportunities include:
• Custom content collaborations
• Underwriting opportunities
• Branded content
• Website display ads
• Newsletter ads and sponsorships

Learn More

The Lakeshore West Michigan is a digital publication focused on Allegan, Ottawa, and Muskegon’s dynamic communities, businesses, and residents. We are part of the Issue Media Group, a national network of publications dedicated to solutions journalism, connecting communities, and inspiring progress.

For our partnership policy or digital specs, please note your request when you contact us.