I Am Academy hosting 3rd annual Juneteenth Freedom Festival

West Michigan’s largest Juneteenth celebration runs from June 11-19 in Holland.

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The Juneteenth Freedom Festival and Market returns to Kollen Park on June 17, 2 -7 p.m.
J.R. Valderas – A youngster learns to extinguish a fire at the City of Holland’s Fire Department booth while attending the I AM Academy’s Juneteenth Freedom Festival in Kollen Park in Holland, Michigan, June 18, 2022.
J.R. Valderas – Visitors walk alongside the vendor booths in Kollen Park in Holland, Michigan while attending I AM Academy’s Juneteenth Freedom Festival, June 18, 2022.
J.R. Valderas – Students from Holland-area schools play basketball on 13th Street while competing in the Juneteenth Jump-Off 3-on-3 basketball tournament at Third Reformed Church in Holland, Michigan, June 18, 2022.
J.R. Valderas – Visitors walk around the vendor booths and games in Kollen Park in Holland, Michigan while attending the I AM Academy’s Juneteenth Freedom Festival, June 18, 2022.
J.R. Valderas – A youngster learns to extinguish a fire at the City of Holland’s Fire Department booth while attending the I AM Academy’s Juneteenth Freedom Festival in Kollen Park in Holland, Michigan, June 18, 2022.
J.R. Valderas – I AM Academy’s founders Lindsay Cherry, right, and Henry Cherry welcome everyone to the Juneteenth Freedom Festival at Kollen Park in Holland, Michigan, June 18, 2022.
J.R. Valderas – Dancers of I AM Academy perform during the Juneteenth Freedom Festival at Kollen Park in Holland, Michigan, June 18, 2022.
Courtesy – Henry and Lindsay Cherry co-founded I AM Academy, which empowers Black students and is behind the 2021 Juneteenth festival in Holland.

I AM Academy, the Lakeshore’s innovative mentorship and education partnership, is hosting its third-annual Juneteenth Freedom Festival and week of events in Holland, Michigan. From June 11-19, the eight-day lineup will showcase, celebrate and lift up Black voices who are leading West Michigan. 

“Juneteenth represents the beginning of freedom. June 19, 1865 is considered the date when the last enslaved people in America were freed. While its roots are in Texas, Juneteenth has become a federal holiday and a day to celebrate freedom all over the United States,” says Henry Cherry, co-founder of I AM Academy.

This year’s theme is “I AM Genius.” The 2023 Juneteenth event schedule will focus on local black-owned businesses, artists, and speakers to foster and coach guests into discovering their inner genius. All funds raised will continue to help provide representation, mentorship, and opportunities for black youth in the West Michigan area.

The Juneteenth Freedom Festival event timeline is listed below. 
June 11, 9 a.m.: 3-on-3 Basketball Tournament 
June 14, 9:30 a.m.: Kid’s Story Time at the Market, Holland Civic Center (150 W 8th St.)
June 15, 7 p.m. & June 16, 4 p.m. & 7 p.m.: Black Girl Fashion Show, Miller Knoll (375 W 48th St.)
June 16, 8 p.m.: Freedom Night Pre-PartyTulip City Brewstillery (430 W 17th St Suite 27)
June 17, 2 p.m.-7 p.m.: Juneteenth Freedom Festival and Market, Kollen Park (240 Kollen Park Dr.)
June 19, 2 p.m. & 4 p.m.: The First Juneteenth Play, Holland Community Theatre (50 W 9th St.)
June 19, 5 p.m.-7 p.m.: History Talk with author Tracee Bruce, Holland Museum (31 W 10th St, Holland)

“Juneteenth shows the resilience and brilliance of black people in America amidst a system that is in need of reform. During this time, we choose to find joy in resistance and celebrate freedom together as a community,” says Cherry. “That begins with freedom of thought, freedom of expression, and freedom of spirit. It’s a time to gather as a community to honor and celebrate these freedoms while looking toward our future. That’s what we’re hoping to give to our West Michigan neighbors.” 

For more information about Juneteenth activities and tickets, visit the I AM Academy website at https://iamacademymi.org/juneteenth.

Author

Shandra Martinez is the managing editor of The Lakeshore WM. After a distinguished career in daily journalism, she launched her Holland-based business, Shandra Martinez Communications. A longtime resident of the Lakeshore, she now writes and edits on a variety of platforms for clients in Michigan and across the country. She can be reached at mailto:shandra@thelakeshorewm.com

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