Author

Shandra Martinez

Shandra Martinez is the managing editor of The Lakeshore WM. After a distinguished career in daily journalism, she launched her Holland-based business, Shandra Martinez Communications. A longtime resident of the Lakeshore, she now writes and edits on a variety of platforms for clients in Michigan and across the country. She can be reached at mailto:shandra@thelakeshorewm.com

Shandra Martinez's Latest Articles

Holland success story shows training and coaching key to better-paying jobs

Karuna Khadka attended workshops, received job-search assistance, referrals to ESL classes, and transportation assistance. That wraparound support paid off. She increased her job skills and wages.

Allise Wilkerson Talent Solutions Manager for West Michigan Works
Ottawa County’s workforce shortage puts more attention on training

With an unemployment rate under 3%, Ottawa County has one of the lowest in the state. Allise Wilkerson, talent solutions manager for West Michigan Works!, discusses the opportunities the talent shortage is creating for workers.

How collaboration is growing affordable housing in Ottawa County

There is an affordable housing crisis in Ottawa County. Housing Next, created in 2018 to address the county’s affordable housing crisis, has set a goal of adding 7,500 units by 2023. In the past two years, the organization has had a hand in supporting a dozen projects that will add 2,000 new housing units at a range of price points.

One vision for adding affordable housing to downtown Holland

In the past year, Holland has looked at the future of the city’s waterfront and asked stakeholders and residents to dream about how this natural resource could evolve in the coming decades. Here's one idea for bringing affordable housing downtown.

Why doctors are prescribing books to children in Holland

There’s a correlation between childhood literacy and healthy adults. At Lakewood Family Medicine in Holland, Dr. Kurt Lindberg has given out thousands of books to parents to encourage them to read to their kids.

How focusing on a community’s youngest residents can close the opportunity gap

Ready for School is at the center of a community-wide effort to close the achievement gap. In the last decade, the results have been impressive.

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