Author

Liz Hoffswell

Liz Hoffswell is a small business expert.

Liz Hoffswell is a certified business consultant for the Michigan Small Business Development Center, which is based at the GVSU Seidman School of Business in Grand Rapids. She has more than 25 years of experience in management, operations, finance, sales, and marketing, working with organizations of all sizes. Additionally, Hoffswell is a serial entrepreneur and has started several small businesses throughout her career.

Liz Hoffswell's Latest Articles

How to DIY your Michigan LLC on the cheap

Forming a Limited Liability Company offers the most flexible structure for someone looking to start a business. Michigan entrepreneurs can register the business themselves in a few simple steps and at very little cost.

ThiMore people are starting a business in 2021. (Photo by bruce mars on Unsplash)
Why 2021 just might be the year to start your business

Uncertainty remains in 2021 as we take steps to get ahead of the pandemic. However, emerging trends — including the explosion of e-commerce and pent-up customer demand — show this might be a great time to start a business. 

Tate Shumaker has an Etsy side hustle making habitats for pets.  Their store, Tatescosycreatures, features adorable hideaways shaped like fruits and vegetables for pet hamsters, guinea pigs, and rats.
Time is right for creative people to open Etsy shops

Those looking for a market to sell vintage items, handmade goods, arts, crafts and creative supplies, an Etsy shop might be just the platform that’s needed.

Liz Hoffswell is a small business expert.
What small businesses and nonprofits need to know about EIDL funds

As a part of the CARES Act, the EIDL program offers economic support for eligible small businesses and non-profits that have been negatively impacted by COVID-19. Business expert Liz Hoffswell explains what you need to know. 

Expanding online presence can help businesses succeed now, come back stronger

With many people staying home, working from home, and social distancing, they are spending a lot more time online. That’s why now is the perfect time for businesses to expand their reach online, says Liz Hoffswell, a certified business consultant.

Liz Hoffswell is a small business expert.
What small business owners need to know about stimulus loans

Small business owners should apply for their PPP loans ASAP,  says Liz Hoffswell, a certified business consultant. In her column, she explains the Paycheck Protection Program and other CARES Act stimulus loan options. 

The Curragh Irish Pub switched to takeout during the COVID-19 crisis to maintain social distancing.
How to help your restaurant survive the COVID-19 pandemic

Small business expert Liz Hoffswell offers 5 strategies to help restaurateurs continue to serve customers during this economic crisis.

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